At the heart of every profitable e-commerce business lies an effective content marketing process. Take your online strategy from initial conception all the way through assessment, with our easy-to-use, comprehensive guide.

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What’s in there?

This content marketing guideline for e-commerce sellers is equipped with procedures and checklists for sellers to use to perfect their content marketing processes.

  • Deep dives into content marketing and how it can reduce Customer Acquisition Costs
  • Best practices for strategy and how sellers can optimize them
  • A detailed description of different content types and their SEO benefits
  • The team members needed to implement the perfect content marketing process
  • Complete tech stack high-volume sellers use to supplement their content marketing strategies

Insight on how to scale your content marketing reach internally


Quick wins to implement to increase organic traffic


Ways to increase productivity while reducing costs in-house


About the author

Andrew Maff

Founder/CEO, BlueTuskr

As a marketing expert with over 15 years of experience in e-commerce, Andrew Maffetone (Maff) has not only owned and managed multiple marketing companies in the e-commerce space but has also worked in-house at multiple online selling companies, driving brands to new heights.

With his knowledge of marketing and business strategy, love for staying ahead of the curve, and ability to execute effective marketing solutions, he created BlueTuskr, a team of specialized experts dedicated to the growth and success of e-commerce sellers.

Full Chapter List

  • Chapter 1
    The Importance of Content Marketing for E-commerce Sellers
  • Chapter 2
    The Keys Successful Content Marketing (Research, Consistency, and More)
  • Chapter 3
    The Leading Content Marketing Platforms and Who Uses Them
  • Chapter 4
    Content Marketing Ideas (Articles, Interviews, Videos, and More)
  • Chapter 5
    The Ideal Team Members to Manage Your Content Marketing
  • Chapter 6
    The Complete Content Marketing Process for E-commerce Sellers
  • Chapter 7
    Should Sellers Leverage Content Marketing?