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HOW WILL THESE 
REPORTS HELP?

Every e-commerce marketer should be equipped with in-depth reporting to ensure they are making data-driven decisions. They should also be able to easily onboard new employees & contractors while making sure everyone remains on the same page and understands the brand mission.

All 10 of these reports allow e-commerce businesses to plan, track, and adjust their marketing efforts while documenting everything possible to reflect on the results and optimize.

WHAT ARE THE REPORTS?

E-commerce Strategy

Master Marketing Document

Master Marketing Document

Master Marketing Document - Ideal for bringing all of your marketing assets into one place to easily onboard any new employees and/or contractors so they can get up to speed quicker.

Monthly Marketing Data History Spreadsheet

Monthly Marketing Data History Spreadsheet

Similar to a data warehouse, this spreadsheet tracks all of your marketing initiatives in one place and provides month-over-month, quarter-over-quarter, and year-over-year insights.

Monthly Marketing Campaign Strategy Spreadsheet

Monthly Marketing Campaign Strategy Spreadsheet

Successful marketing strategies are well-planned and clearly outlined, this calendar will allow you to do exactly that.

E-commerce Paid Advertising

Weekly Paid Advertising Data History Spreadsheet

Weekly Paid Advertising Data History Spreadsheet

The best paid media buyers know that to fully optimize their campaigns they need to get deep in the data. This spreadsheet provides week-over-week data of everything from individual campaigns to aggregates of all paid advertising channels.

Social Media Advertising Structure & Test Schedule

Social Media Advertising Structure & Test Schedule

Social media advertising requires consistent testing of creative, copy, audience, and much more. This spreadsheet will allow you to fully map out your campaigns along with tracking your individual tests.

Search Engine Advertising Structure (Search Ads)

Search Engine Advertising Structure (Search Ads)

Advertising on platforms like Google and Microsoft (Bing) can be overwhelming, especially when it comes to Search Ads. This spreadsheet will allow you to map out all of the copy you’re using for any ad campaign as well as the extensions being utilized.

E-COMMERCE SOCIAL MEDIA

Social Media Plan & Tracking Spreadsheet

Social Media Plan & Tracking Spreadsheet

Every good social media marketer plans well in advance so they can develop the needed content, they test different creative, different days and times, and consistently adjusts based on those findings. This spreadsheet allows you to track every aspect of that.

E-commerce Search Engine Optimization

Social Media Plan & Tracking Spreadsheet

SEO/Content Tracking Spreadsheet

A proper SEO campaign requires a lot of strategies working together simultaneously. This spreadsheet allows you to track articles being created, off-page SEO initiatives, on-page SEO technical changes, month-over-month ranking comparisons, week-over-week organic traffic changes, and much more.

E-COMMERCE CONVERSION RATE OPTIMIZATION

Conversion Rate Optimization Audit

Conversion Rate Optimization Audit

A low-converting website sets up any marketing initiative for failure. This CRO Audit has 300+ individual data points for you to review how optimized your website is for conversion.

AMAZON LISTING OPTIMIZATION

Amazon Listing Optimization

Amazon Listing Optimization

Amazon Listing Optimization Structure - Amazon listings require a mix of intricate keyword research tied with captivating copy. This spreadsheet will allow you to compile your data into one place and structure the copy needed for every aspect of your listing while staying within the needed character limits.

DO ALL OF THESE REPORTS SOUND USEFUL TO YOU?

Whether you’re starting from scratch or improving upon your existing marketing department, every one of these 10 reports will allow you to track and optimize all aspects of your e-commerce marketing.

Check out The Ultimate E-commerce
Marketing Report Bundle

GET ALL 10 REPORTS

E-COMMERCE STRATEGY

MASTER MARKETING DOCUMENT

This document brings all aspects of your marketing department into one place. No more hunting for reports, assets, or research. Every person on your team can have one sole document where they can reference every aspect of your marketing strategies.

This document includes:

  • Report Links
  • Mission Statements
  • Customer Profiles
  • Brand Voice Guidelines
  • Brand Style Guides
  • Competitor Comparison
MASTER MARKETING DOCUMENTgrid
MASTER
Watch this video of Andrew Maff, Founder of BlueTuskr as he walks you through the Master Marketing Document

MASTER MARKETING DOCUMENT

This document brings all aspects of your marketing department into one place. No more hunting for reports, assets, or research. Every person on your team can have one sole document where they can reference every aspect of your marketing strategies.

This document includes:

  • Report Links
  • Mission Statements
  • Customer Profiles
  • Brand Voice Guidelines
  • Brand Style Guides
  • Competitor Comparison
Watch this video of Andrew Maff, Founder of BlueTuskr as he walks you through the Master Marketing Document

MONTHLY MARKETING DATA HISTORY SPREADSHEET

This spreadsheet will become your best friend. Every marketing KPI you can think of can be tracked in this spreadsheet along with month-over-month, quarter-over-quarter, and year-over-year comparisons. This spreadsheet includes tracking for:

  • Email Marketing
  • Paid Advertising
  • Website Analytics
  • Social Media Marketing
  • Marketplace Marketing
  • Data Aggregates
MONTHLY MARKETING DATA HISTORY SPREADSHEETgrid
monthlymarketingdatahistory
Watch this video of Andrew Maff, the Founder of BlueTuskr as he walks you through the Monthly Marketing Data History Spreadsheet

MONTHLY MARKETING DATA HISTORY SPREADSHEET

This spreadsheet will become your best friend. Every marketing KPI you can think of can be tracked in this spreadsheet along with month-over-month, quarter-over-quarter, and year-over-year comparisons. This spreadsheet includes tracking for:

  • Email Marketing
  • Paid Advertising
  • Website Analytics
  • Social Media Marketing
  • Marketplace Marketing
  • Data Aggregates
Watch this video of Andrew Maff, the Founder of BlueTuskr as he walks you through the Monthly Marketing Data History Spreadsheet

MONTHLY MARKETING CAMPAIGN STRATEGY SPREADSHEET

If you’re tired of implementing campaigns at the last minute, this spreadsheet can help. Start mapping out your strategies far in advance so you can review each campaign at a high level before executing them. This spreadsheet includes monthly documentation of:

  • Holidays/Themes
  • Product/Category Focus
  • Campaign Goals
  • Needed Creative & Copy
  • Strategy Tactics
  • Asset Requirements
MONTHLY MARKETING CAMPAIGN STRATEGY SPREADSHEETgrid
monthlymarketingdatahistory
Watch this video of Jessica Biggs, an Account Strategist at BlueTuskr as she walks you through the Monthly Marketing Data History Spreadsheet

MONTHLY MARKETING CAMPAIGN STRATEGY SPREADSHEET

If you’re tired of implementing campaigns at the last minute, this spreadsheet can help. Start mapping out your strategies far in advance so you can review each campaign at a high level before executing them. This spreadsheet includes monthly documentation of:

  • Holidays/Themes
  • Product/Category Focus
  • Campaign Goals
  • Needed Creative & Copy
  • Strategy Tactics
  • Asset Requirements
Watch this video of Jessica Biggs, an Account Strategist at BlueTuskr as she walks you through the Monthly Marketing Data History Spreadsheet

E-COMMERCE STRATEGY REPORTS BUNDLE

This bundle is great for any e-commerce marketer who is looking to develop a marketing department that is efficient and makes data-driven decisions.

  • Master Marketing Document
  • Monthly Marketing Data History
  • Monthly Marketing Campaign Strategy

$ 89 . 00

Buy Now

*You will be provided access to 3 separate Google Docs/Sheets with View access where you can then duplicate each of them to utilize for your e-commerce marketing department.

These reports require manually inputting data, however, you will be provided with insight into what could be automated as well as how to implement that functionality.

You will be granted lifetime access to each Google Doc/Sheet. Should we discover additional needed improvements in the future, you will be alerted via email so you can replicate the new features.

E-COMMERCE STRATEGY REPORTS BUNDLEgrid (1)

E-COMMERCE PAID ADVERTISING

WEEKLY PAID ADVERTISING DATA HISTORY

This spreadsheet allows you to track all of your paid advertising efforts from a high-level all the way down to a campaign level while providing cross-channel insights. Attribution is a consistent struggle, but with this spreadsheet, you’ll be able to review how certain paid advertising channels may be affecting others.

This spreadsheet includes week-over-week comparisons of:

  • Individual Platform Results
  • Campaign/Audience-Specific Results
  • Shopping Cart Data Comparisons
  • Marketplace Data Comparisons
  • Separate Shopping Cart vs. Marketplace Results
  • Aggregate Paid Advertising Data Across All Channels
WEEKLY PAID ADVERTISING DATA HISTORYgrid
weeklypaidadvertising
Watch this video of Amanda Richardson, the Paid Media Manager at BlueTuskr as she walks you through the Weekly Paid Advertising Data History

WEEKLY PAID ADVERTISING DATA HISTORY

This spreadsheet allows you to track all of your paid advertising efforts from a high-level all the way down to a campaign level while providing cross-channel insights. Attribution is a consistent struggle, but with this spreadsheet, you’ll be able to review how certain paid advertising channels may be affecting others.

This spreadsheet includes week-over-week comparisons of:

  • Individual Platform Results
  • Campaign/Audience-Specific Results
  • Shopping Cart Data Comparisons
  • Marketplace Data Comparisons
  • Separate Shopping Cart vs. Marketplace Results
  • Aggregate Paid Advertising Data Across All Channels
Watch this video of Amanda Richardson, the Paid Media Manager at BlueTuskr as she walks you through the Weekly Paid Advertising Data History

SOCIAL MEDIA ADVERTISING STRUCTURE & TEST SCHEDULE

No matter which social media channel you’re advertising on, this spreadsheet will allow you to not only plan out your preferred creative and copy but also map out any and all tests you can think of while documenting the results.

This spreadsheet includes:

  • Individual Test Schedules
  • Test Result Tracking
  • Campaign Mapping
  • Copy/Creative Outlines
  • Audience Test Lists
  • Target URL and UTM Mapping
SOCIALMEDIAADVERTISINGSTRUCTURE&TEST SCHEDULEgrid
socialadstesting
Watch this video of Amanda Richardson, the Paid Media Manager at BlueTuskr as she walks you through the Social Media Advertising Structure & Test Schedule Spreadsheet

SOCIAL MEDIA ADVERTISING STRUCTURE & TEST SCHEDULE

No matter which social media channel you’re advertising on, this spreadsheet will allow you to not only plan out your preferred creative and copy but also map out any and all tests you can think of while documenting the results.

This spreadsheet includes:

  • Individual Test Schedules
  • Test Result Tracking
  • Campaign Mapping
  • Copy/Creative Outlines
  • Audience Test Lists
  • Target URL and UTM Mapping
Watch this video of Amanda Richardson, the Paid Media Manager at BlueTuskr as she walks you through the Social Media Advertising Structure & Test Schedule Spreadsheet

SEARCH ENGINE ADVERTISING STRUCTURE (SEARCH ADS)

Platforms like Google Ads and Microsoft (Bing) Ads can be challenging without a proper plan and campaign structure. This spreadsheet allows you to develop your Search Ad campaigns as well as copy being tested for headlines, descriptions, ad extensions, etc.

This spreadsheet includes:

  • Headline Copy Tests
  • Description Copy Tests
  • Ad Extension Mapping
  • Target Keyword Documentation
  • Projected Keyword Volume & CPCs
  • Campaign & Ad Group Mapping
SOCIALMEDIAADVERTISINGSTRUCTURE&TEST SCHEDULEgrid
SEMstartingstructure
Watch this video of Jessica Biggs, an Account Strategist at BlueTuskr as she walks you through the Search Engine Advertising Structure

SEARCH ENGINE ADVERTISING STRUCTURE (SEARCH ADS)

Platforms like Google Ads and Microsoft (Bing) Ads can be challenging without a proper plan and campaign structure. This spreadsheet allows you to develop your Search Ad campaigns as well as copy being tested for headlines, descriptions, ad extensions, etc.

This spreadsheet includes:

  • Headline Copy Tests
  • Description Copy Tests
  • Ad Extension Mapping
  • Target Keyword Documentation
  • Projected Keyword Volume & CPCs
  • Campaign & Ad Group Mapping
Watch this video of Jessica Biggs, an Account Strategist at BlueTuskr as she walks you through the Search Engine Advertising Structure

E-COMMERCE PAID
ADVERTISING REPORTS BUNDLE

This bundle is perfect for any e-commerce paid media buyer who wants to plan and perfect prior to a launch and then wants as much data as possible to be able to optimize once campaigns are live.

  • Weekly Paid Advertising Data History
  • Social Media Advertising Structure & Test Schedule
  • Search Engine Advertising Structure

$ 59 . 00

Buy Now

*You will be provided access to 3 separate Google Docs/Sheets with View access where you can then duplicate each of them to utilize for your e-commerce marketing department.

These reports require manually inputting data, however you will be provided with insight into what could be automated as well as how to implement that functionality.

You will be granted lifetime access to each Google Doc/Sheet. Should we discover additional needed improvements in the future, you will be alerted via email so you can replicate the new features.

E-COMMERCE PAID ADVERTISING REPORTS BUNDLE

E-COMMERCE SOCIAL MEDIA

E-COMMERCE SOCIAL MEDIA PLAN & TRACKING

This spreadsheet is exactly what any e-commerce social media marketer needs. Social media is both an art and a science and this spreadsheet allows social media marketers to have a single location to plan their strategy as well as track tests and results.

This spreadsheet includes:

  • Ideal Post Day/Time Documentation
  • Monthly Theme Planning
  • Top Post Results
  • Platform Specific Notes
  • Follower & Engagement Tracking
  • Hashtag Research Documentation
E-COMMERCE SOCIAL MEDIA PLAN & TRACKINGgrid
socialmediaplandatahistory

*You will be provided access to a Google Sheet with View access where you can then duplicate this report to utilize for your e-commerce marketing department.

This report requires manually inputting data, however you will be provided with insight into what could be automated as well as how to implement that functionality.

You will be granted lifetime access to each Google Doc/Sheet. Should we discover additional needed improvements in the future, you will be alerted via email so you can replicate the new features.

Watch this video of Missy Hacker, the Social Media Manager at BlueTuskr as she walks you through the Social Media Plan & Tracking Spreadsheet

E-COMMERCE SOCIAL MEDIA PLAN & TRACKING

This spreadsheet is exactly what any e-commerce social media marketer needs. Social media is both an art and a science and this spreadsheet allows social media marketers to have a single location to plan their strategy as well as track tests and results.

This spreadsheet includes:

  • Ideal Post Day/Time Documentation
  • Monthly Theme Planning
  • Top Post Results
  • Platform Specific Notes
  • Follower & Engagement Tracking
  • Hashtag Research Documentation
$ 39 . 00
Watch this video of Missy Hacker, the Social Media Manager at BlueTuskr as she walks you through the Social Media Plan & Tracking Spreadsheet

*You will be provided access to a Google Sheet with View access where you can then duplicate this report to utilize for your e-commerce marketing department.

This report requires manually inputting data, however you will be provided with insight into what could be automated as well as how to implement that functionality.

You will be granted lifetime access to each Google Doc/Sheet. Should we discover additional needed improvements in the future, you will be alerted via email so you can replicate the new features.

E-COMMERCE SEARCH ENGINE OPTIMIZATION

E-COMMERCE SEO/CONTENT TRACKING

This spreadsheet is the perfect tool for any e-commerce marketer looking to improve and track their SEO strategies. While SEO is often looked at as a single strategy, there are many different variables that affect it including blog articles, content optimization, technical improvements, backlinks, and more, all of which can be documented with this report.

This spreadsheet includes:

  • Target Keywords & Volume Estimates
  • Article Topic & Brief Tracking
  • Weekly Organic Traffic & Revenue Results
  • Site Health & Technical Optimization Tracking
  • Backlink Strategy Documentation
  • Published Article Optimizations
CONTENT TRACKINGgrid
seocontentlog

*You will be provided access to a Google Sheet with View access where you can then duplicate this report to utilize for your e-commerce marketing department.

This report requires manually inputting data, however you will be provided with insight into what could be automated as well as how to implement that functionality.

You will be granted lifetime access to each Google Doc/Sheet. Should we discover additional needed improvements in the future, you will be alerted via email so you can replicate the new features.

Watch this video of Cassidy Burns, the SEO Manager at BlueTuskr as she walks you through the SEO/Content Tracking Spreadsheet

E-COMMERCE SEO/CONTENT TRACKING

This spreadsheet is the perfect tool for any e-commerce marketer looking to improve and track their SEO strategies. While SEO is often looked at as a single strategy, there are many different variables that affect it including blog articles, content optimization, technical improvements, backlinks, and more, all of which can be documented with this report.

This spreadsheet includes:

  • Target Keywords & Volume Estimates
  • Article Topic & Brief Tracking
  • Weekly Organic Traffic & Revenue Results
  • Site Health & Technical Optimization Tracking
  • Backlink Strategy Documentation
  • Published Article Optimizations
$ 49 . 00
Watch this video of Cassidy Burns, the SEO Manager at BlueTuskr as she walks you through the SEO/Content Tracking Spreadsheet

*You will be provided access to a Google Sheet with View access where you can then duplicate this report to utilize for your e-commerce marketing department.

This report requires manually inputting data, however you will be provided with insight into what could be automated as well as how to implement that functionality.

You will be granted lifetime access to each Google Doc/Sheet. Should we discover additional needed improvements in the future, you will be alerted via email so you can replicate the new features.

E-COMMERCE CONVERSION RATE OPTIMIZATION

E-COMMERCE CRO AUDIT

This spreadsheet is exactly where any e-commerce marketer should start when focusing on conversion rate optimizations for their website. Any flawless marketing strategy could fall apart without a website that converts well and this spreadsheet will help make sure you’re able to identify any flaws prior to launching any strategy.

This spreadsheet includes:

  • 300+ CRO Considerations
  • Home Page Optimizations
  • Product Page Improvements
  • Shopping Cart Concepts
  • Strategies to Increase AOV and LTV
  • Action Item Evaluation & Priorities
E-COMMERCE CRO AUDITgrid
croaudit

*You will be provided access to a Google Sheet with View access where you can then duplicate this report to utilize for your e-commerce marketing department.

This report requires manually inputting data.

Should we discover additional needed improvements in the future, you will be alerted via email so you can replicate the new features.

Watch this video of Jason Haddon, the Senior Digital Designer at BlueTuskr as he walks you through the CRO Audit spreadsheet

E-COMMERCE CRO AUDIT

This spreadsheet is exactly where any e-commerce marketer should start when focusing on conversion rate optimizations for their website. Any flawless marketing strategy could fall apart without a website that converts well and this spreadsheet will help make sure you’re able to identify any flaws prior to launching any strategy.

This spreadsheet includes:

  • 300+ CRO Considerations
  • Home Page Optimizations
  • Product Page Improvements
  • Shopping Cart Concepts
  • Strategies to Increase AOV and LTV
  • Action Item Evaluation & Priorities
$ 59 . 00
Watch this video of Jason Haddon, the Senior Digital Designer at BlueTuskr as he walks you through the CRO Audit spreadsheet

*You will be provided access to a Google Sheet with View access where you can then duplicate this report to utilize for your e-commerce marketing department.

This report requires manually inputting data.

Should we discover additional needed improvements in the future, you will be alerted via email so you can replicate the new features.

AMAZON LISTING OPTIMIZATION

AMAZON LISTING STRUCTURE

This spreadsheet allows any e-commerce marketer to easily map out an Amazon listing structure while simultaneously compiling all of the needed keyword data for the copy. Amazon has strict rules around character limits for titles, bullet points, and product descriptions, this allows you to decipher the needed copy & creative call-outs prior to implementation.

This spreadsheet includes:

  • Keyword Research Documentation
  • Product Title Structure
  • Copy Character Limit Warnings
  • Bullet Point Concepts
  • Needed Imagery Call-Outs
  • A+ Content Copy Placements
AMAZON LISTING STRUCTUREgrid
amzlisting

*You will be provided access to a Google Sheet with View access where you can then duplicate this report to utilize for your e-commerce marketing department.

This report requires manually inputting data.

Should we discover additional needed improvements in the future, you will be alerted via email so you can replicate the new features.

Watch this video of Jessica Biggs, an Account Strategist at BlueTuskr as she walks you through the Amazon Listing Structure spreadsheet

AMAZON LISTING STRUCTURE

This spreadsheet allows any e-commerce marketer to easily map out an Amazon listing structure while simultaneously compiling all of the needed keyword data for the copy. Amazon has strict rules around character limits for titles, bullet points, and product descriptions, this allows you to decipher the needed copy & creative call-outs prior to implementation.

This spreadsheet includes:

  • Keyword Research Documentation
  • Product Title Structure
  • Copy Character Limit Warnings
  • Bullet Point Concepts
  • Needed Imagery Call-Outs
  • A+ Content Copy Placements
$ 29 . 00
Watch this video of Jessica Biggs, an Account Strategist at BlueTuskr as she walks you through the Amazon Listing Structure spreadsheet

*You will be provided access to a Google Sheet with View access where you can then duplicate this report to utilize for your e-commerce marketing department.

This report requires manually inputting data.

Should we discover additional needed improvements in the future, you will be alerted via email so you can replicate the new features.

LOOKING FOR ALL 10 REPORTS?
BUY ALL 10 REPORTS AND GET 25% OFF!

THE ULTIMATE E-COMMERCE MARKETING REPORT BUNDLE
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THE ULTIMATE E-COMMERCE MARKETING REPORT BUNDLE

Perfect for the e-commerce marketer who is looking to take their department to the next level. Each of these reports will transform any marketing department into a well-oiled efficient machine that documents everything and makes data-driven decisions to scale their e-commerce business faster than any other marketer.

With this bundle you’ll receive all 10 e-commerce marketing reports including:

  • Master Marketing Document
  • Monthly Marketing Data History
  • Monthly Marketing Campaign Strategy
  • Weekly Paid Advertising Data History
  • Social Media Advertising Structure & Test Schedule
  • Search Engine Advertising Structure
  • Social Media Plan & Tracking Spreadsheet
  • SEO/Content Tracking Spreadsheet
  • CRO Audit
  • Amazon Listing Optimization Structure
$249.00 $324.00 (25% OFF!)

*You will be provided access to 10 separate Google Docs/Sheets with View access where you can then duplicate each of them to utilize for your e-commerce marketing department.

These reports require manually inputting data, however you will be provided with insight into what could be automated as well as how to implement that functionality.

You will be granted lifetime access to each Google Doc/Sheet. Should we discover additional needed improvements in the future, you will be alerted via email so you can replicate the new features.

Questions?
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